Overview
Operating in over 60 countries, Uber is the world's most popular ride-hailing service. While many people rely on Uber's services, their current visual branding does not match the immense importance of their services on the daily lives of their consumers. Hence, the goal of this project was to refresh Uber's global brand identity.
Inspired by South Korea's take on their Uber brand identity, my intention was to create a more vibrant and memorable visual experience that matches the significant role their company's services play amongst their consumers globally.
Tools
Illustrator, InDesign, XD, Photoshop
Research & Define
Sketches
Drafts
Final
